Skip to content
Jete Oosalu
Book a free call

Service

Content Strategy & Production

Content built to rank and convert. I handle keyword research, briefs, and optimization, and build topic clusters that keep growing your traffic month after month.

Book a free strategy callAll services

Who it's for

A good fit if any of these sound familiar. Not sure? Bring it to a free call and we'll find out together.

  • Companies that publish regularly, but the content doesn't bring traffic or leads
  • Brands that want their content cited in AI search answers
  • Small and growing businesses that need steady content without hiring a content team
  • Businesses whose customers search for answers the site doesn't give yet

Choose your content package

Start with a plan, have the content made for you, or get more out of what you already have. We agree scope and price on a free call.

Content strategy

Teams with their own writers who need a plan that works.

  • Keyword and search-intent research
  • Content gaps compared to competitors
  • Topic clusters and a keyword map
  • A content calendar your team can keep up with
  • Brief templates your writers can follow
Ask about content strategy

Recommended

Strategy + production

Businesses that want the content made for them.

  • Everything in Content strategy
  • Articles and landing pages written to my briefs, by your writers or mine
  • Every piece edited and optimized by me
  • Internal linking that lifts the pages that convert
  • Monthly reporting on traffic and leads
Ask about production

Content refresh

Sites with plenty of content that has stopped performing.

  • Review of your existing articles and pages
  • Which pages to update, merge, or remove
  • Rewrites of the pages with the most potential
  • Before-and-after reporting
Ask about a refresh

What the full program covers

Content strategy covers research and planning. Strategy + production covers all of it, and a refresh applies the same work to the content you already have.

Research

  • Keyword and search-intent research
  • Content gaps compared to competitors
  • Topic clusters built around what you sell

Planning

  • A content calendar your team can keep up with
  • Which existing pages to update and which to write new
  • Briefs that writers can follow without guessing

Writing and optimization

  • Articles and landing pages written to my briefs, edited and optimized by me
  • On-page optimization for every piece
  • Internal linking that lifts the pages that convert

Measurement

  • Reporting that ties content to traffic, leads, and revenue
  • Refreshing pieces that slip in rankings

Result

350 → 84k

Monthly visits in 15 months for a food-safety SaaS, built on a cluster-based content program, with 2,500+ keywords in Google's top 3.

How it works

  1. 01

    Research

    Find the searches your customers make and where you can realistically win.

  2. 02

    Plan

    Turn the research into topic clusters and a calendar.

  3. 03

    Write and optimize

    Publish content built to rank, then link it into the rest of the site.

  4. 04

    Measure and update

    Track what brings leads and improve what doesn't.

Other ways I can help

SEO Audit

Find out exactly what's holding your site back. You get a prioritized action plan covering technical issues, content gaps, and what your competitors are doing better, so you know what to fix first.

Get an audit

Conversion Rate Optimization

Turn more of the visitors you already have into leads. I audit your key pages, find what stops people from getting in touch, and test the changes that fix it.

Learn more

SEO Consulting

An experienced SEO lead on call. Ongoing strategy, clear reporting for your stakeholders, and mentoring so your in-house team gets better at SEO too.

Learn more

Social Media

Social that brings in leads, not just likes. Short-form content and a consistent posting system aimed at qualified leads.

Learn more

Make your content bring in leads.

Book a free 30-minute call. I'll look at your site before we talk, and you'll leave with at least 2–3 concrete things you can improve, whether or not we work together.

Talk about your content