Privacy Policy
Updated November 2026
This policy explains what personal data this website collects, why, and what your rights are. I keep it short and only collect what I need to reply to you and do my work.
Who I am
This website is run by Jete Oosalu, an independent SEO and content consultant based in Estonia. I am the data controller for the personal data collected through this site. You can reach me through the contact form.
What I collect and why
- Contact form: your name, email, website (optional), the service you are interested in, and message. I use them only to reply to your inquiry. Legal basis: taking steps at your request before a possible contract, and my legitimate interest in answering messages.
- Booking a call: when you book through the embedded Google Calendar page, Google collects your name, email, and anything you add to the booking form, and shares it with me so we can hold the call. Legal basis: taking steps at your request before a possible contract.
- Free SEO Checker: the website address and keyword you enter are used to run the check. If you ask for the results by email, I store your email together with the website address, keyword, score, and report, so I can send you the results and follow up. Legal basis: your consent, which you can withdraw at any time.
- Server logs: like any website, my hosting provider may record technical data such as your IP address, browser, the pages you open, and the time. This is used only to keep the site running and secure. Legal basis: legitimate interest.
What I don't do
- I don't sell or rent your personal data.
- I don't use analytics, advertising, or tracking tools on this site.
- I don't make automated decisions about you.
Who helps me process your data
I use a few trusted service providers. They process data only on my behalf and under their own data protection terms:
- Formspree: delivers contact form messages and SEO Checker requests to my inbox.
- MailerLite: stores the email addresses of people who ask for their SEO Checker results.
- Resend: sends SEO Checker results to your email.
- Google: runs the booking calendar.
- Vercel: hosts the website and its server logs.
Transfers outside the EU
Some of these providers are based in the United States. Where your data leaves the European Economic Area, the transfer is protected by the EU–US Data Privacy Framework or by the European Commission's Standard Contractual Clauses.
How long I keep your data
- Contact messages and bookings: up to 2 years after our last contact. If we work together, I keep business records for as long as Estonian accounting law requires.
- SEO Checker emails: until you ask me to delete them or unsubscribe, or after 2 years without contact, whichever comes first.
- Server logs: kept briefly by my hosting provider, according to its own retention rules.
Your rights
Under the GDPR, you have the right to:
- access the personal data I hold about you
- have it corrected or deleted
- restrict or object to how I use it
- receive it in a portable format
- withdraw your consent at any time, without affecting what was done before
How to use your rights
Send me a message through the contact form and say what you'd like me to do. I'll reply within one month.
If you think I've handled your data wrongly, you can also complain to the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon) at www.aki.ee, or to the data protection authority in your own country.
Cookies
This site doesn't set its own cookies. See the cookie policy for details, including the booking calendar.
Changes to this policy
If I change how I handle personal data, I'll update this page and the date at the top.